Visual Design Options
I am choosing Calluna for the body type as it is a spacious flowing type face that holds the feeling of authority on Minion or Equity with the lightness of Freight-Slab.
I am torn between Futura, Franklin Gothic and Aktiv Grotesk as my San Serif choice. I'm leaning towards Franklin Gothic due to its versatility and aura of statement. Futura feels just slightly too quirky while Aktiv Grotesque feels too flimsy.